Tuesday, 30 September 2008

Analysis of magazines.

To the left is an example of a magazine. The audience for this text are college students, school pupils, teachers and parents. Its purpose is to inform members of the college of events and information. This is why the main focus is the photo of the student who is engaged in his work, which appears to be music. Therefore portraying a positive representation of the students of this college.
A main feature of any magazine gives us the distinguishing features so we know what genre it is. Here, on the masthead, the font type serifs adds a touch of class along with the italics writing underneath in clean white. The only other text on the page is the white and coloured text on the bottom left page. This is gives the reader a snippet, explaining whats in the magazine.
The denotation of the page, shows most the attention is drawn to the center of the photo, to the student who is portraying a general positive image of the college. The guys head also appears to be framed as the text surrounds it. The connotation of it shows that the college is trying to promote a good name for itself by showing fancy equipment and a working student. Although this magazine front page is very plain, it does its job and promotes the college, as its the institution. The institution gets to choose what goes on the magazine.

To the right is another college magazine. The audience for this text is students aged 16 to 18 and probably the teachers of the college. The one large medium-close up of a student who is engaged in a science lesson suggests the school is proud of itself. Also the text "Doing science at Beloit" written in white writing links the masthead (title of the college) to the photo of the scientist. To denotate, this give the message to the audience that students who attend this college are smart and intelligent. Also because of the intellectual look on her face, with the glasses and her posture add to the smart effect. This represents a positive image for the college.

The representation of social groups are shown on this front page. One is college students, usually they are known to be lazy, ignorant, not bothered about work. But this image is presenting a student as intelligent and smart because she is doing a science experiment. Another group is females. In the past a stereotypical view of women was that they are lower/ lesser than men, and that they shouldn't aim for good jobs. But in this photo she looks strong because of her posture and smart as she is doing an experiment.

The narrative of this could be a student doing an experiment and she has been caught in a snapshot.
This magazine has taken a more modern approach by using the sans-serif font and big bold lettering for the masthead, one of its distinguishing features. Also the white colour font is effective because lab coats are usually white and its a clean colour.
The white masthead stands out against the shadowed background
and its easy to read. The text is framing the person in the photo and centralises her, drawing the audiences attention. Her face and expression is the main focus. Also she is looking up, therefore we look up towards the title. We know the genre is a college/ education magazine. And because the institution is the college they have control of the production process they want a good image.


The media text to the right has been produced to suit a specific audience, teacher's or anyone interested in education. You can tell because the name of the magazine is 'Secondary Teachers' and that the information on it full fills the needs of the audience and is directly aimed at teachers because its related to their job and the information is use full to them.
On this particular front cover there are different issues that are represented. Firstly, the social group teenagers are been represented by a mid shot of two students smartly dressed. They are portrayed as intelligent because of their body language (one writing and one raising their hand to answer a question), happy because of their smiley faces and polite because he has raised his hand. On a whole they are been portrayed positively. Also the way the light is hitting the photo its really bright and crisp, just like the smile on the boys face. Usually in the media, students/younger people are shown as anti-social, binge drinking lazy people. Secondly, racial groups are been represented. Because one of the students is white and one mixed race, this magazine will appeal to more people because that barrier has been broken and although the magazine is a British on, the country has lots of different races in it and are being represented equally to white British people. Thirdly the individuals, boy and girls are been represented on this front cover. The female is on the left with the pink writing. This side will attract a female audience. The right side with the boy and blue writing on it will attract male audiences. Both are been represented on an equal amount of page because males and females are equal.
Narrative. The elements of the text have been arranged into a story. Taken from the images we can imagine what the plot would be. It appears that two students, male and female, are in a classroom, a teacher has asked a question and the male student has responded and the female student is reacting to him answering by staring at him.
The genre of this text can be determined by its distinguishing features. These features are: the title, images used and the way their portrayed, the information on them, the colours used and the layout of the page. They are significant because they help us establish what the magazine is about. In this case, we know the magazine is about school because of the title and the students in tho photo are dressed in a uniform.

The purpose of this magazine is to inform teachers of new techniques for teaching.


Above is the first double page spread of the 'Secondary Teachers' magazine which i have just analysed above. The conventions on this page are typical things you would find on a typical contents page these include: labeled photos, numbers of pages and whats on them, letter from the editor, title.

The green/blue colour from the masthead on the front cover is being used again on this contents page. This links them together and shows they are part of the same magazine.

I like the way the images and text are linked together. I also like the way there are photos on the contents page which are also from inside the magazine. I will take this style into consideration when making my draft contents page.

Research.

LIIAR.

L - Language - subject specific terminology

I - Institution - the production of media texts

I - Ideology - shared system of belifs and values

A - Audience - consumers of the media text

R - Representation - how social groups are represented

Conventions.

Front page.

-Masthead

-Plugs

-Barcode

-Photo

-Headline

-Price

-Date

Contents Page

-Facts about the college

-Photos

-Additional information.

Monday, 29 September 2008

New School/College Magazine.

My preliminary task:
" Prodcuce a front page and mock up of the contents page on DTP"
  • produce a front page of a new school/college magazine, featuring a photograph of a student in medium-closeup plus text and a masthead.
  • produce a mock up of the layout of the contents page, to demonstrate my grasp of DTP.

To be completed by 7th November. Check list:

<>Introduction. Task outline.

<>LIIAR

<>Magazine Analysis

<>"Secondary" Magazine.

<>Conventions.

<>Planning

<>DTP Drafts

<>Contents page mock up.